Consumer + Product Marketing
Here are some examples of my experience in consumer and product marketing. My work ranges from designing marketing and sales materials for a global sales team, product launches, promotional materials, brand development, industry events, and consumer outreach campaigns.
Overview: The examples above show my experience working as a graphic designer for Joovy, a company specializing in juvenile products ranging from stroller, baby bottles, high chairs, bassinets, and more. My experience includes organizing and executing product launches, photo shoots, website design and development, social media and email campaigns, annual digital catalogs, and marketing materials for sales and retail buyers.
Programs Used: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Lightroom, Adobe XD, Figma, Wordpress, Keynote, Salesforce, Mailchimp
Joovy graphic design
Joovy + National Park Foundation
Overview: The following is a project I worked on during my time as a graphic designer for the company Joovy. This project centered around a collaboration we did with the National Park Foundation. The collection spanned five products categorized by a U.S. National Park, an endangered species, a children’s learning book, and an interactive placemat. The collection encouraged families to embrace the outdoors and teach young children the importance of outdoor adventure.
I helped design the collection branding, the product launches, the website, amazon pages, social media posts, marketing campaign, digital catalog, sales materials, and overall creative direction.
Programs Used: Adobe Illustrator, Adobe XD, Canva, Adobe Indesign, Adobe Photoshop, Salesforce, Wordpress, Adobe Lightroom
